SEO Case Study For Wyedean Canoe Hire

Company Introduction – A Family Run Centre, Providing the most Professional and Qualified Canoe Hire and Adventure Activities in the area. They offer canoe trips, kayak trips, camping and other types of adventure activities in the Forest of Dean, from individuals right the way through to large groups.

Project Introduction – Wyedean Canoe Hire came to Clear Web Services in June 2010 and after a few meetings we put a plan of action together for them which included a re-designed website and a medium / high SEO package.

The main aim was to get the company ranking higher in the search engines for their main key words, but to also make sure that this traffic was relevant and would have more chance of converting into serious enquiries than previous traffic.

We were also asked to expand upon the accommodation and adventure side of things, which we are currently working on having achieved some fantastic results for the canoe hire and canoe trips keywords.

Keywords Focused On

River Wye Canoe Hire
Canoe Hire
Canoe Hire Symonds Yat
Canoe Hire River Wye
Kayaking Symonds Yat

Brief Campaign Duration Information – We started work for Wyedean in 2010 and have recently resumed the campaign after a brief pause in April 2011.

Keyword Ranking Achievements (taken from independent tracking software) –

River Wye Canoe Hire – Google 7th Bing 8th Yahoo 3rd
Canoe Hire – Google 5th Bing 25th Yahoo 15th
Canoe Hire Symonds Yat – Google 2nd Bing 2nd Yahoo 3rd
Canoe Hire River Wye – Google 6th Bing 10th Yahoo 9th
Kayaking Symonds Yat – Google 1st Bing 1st Yahoo 2nd

General Summary – In the 4 months we have worked with Wyedean, we managed to achieve a top five ranking result for Canoe Hire, which is one of the most competitive terms in their industry, so we were all delighted with this result.

We have also achieved top 5 ranking placements for many of their more favoured keywords and keyword phrases, alongside massively increasing their traffic and also optimising their cost per click campaign to be the most effective it has ever been.

We re-designed their website to be far more search engine and visitor friendly and then set about a big SEO campaign to help increase traffic for the company.

Client Testimonial – Coming Soon.

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