Case Study For – Dean Estate Agents
Company Introduction – Dean Estate Agents are one of the leading estate agents in the Forest of Dean, offering a wide range of property for sale and to rent in the main areas of the region, whilst also offering commercial land and property.
Project Introduction – We first met Allan Wasley from Dean Estate Agents about 3 years ago, when he mentioned he had just had a new website go live but felt it was not really achieving what it should in the search engines.
Although the website looked amazing, it was just not generating the level of enquiries an Estate Agent needs from their own website, so we knew that we had to optimise the website in the first instance and then get things moving with a SEO campaign for the company.
Keywords Focused On –
Forest Of Dean Properties
Forest Of Dean Property
Forest Of Dean Estate Agents
Homes For Sale Forest Of Dean
Estate Agents Coleford
Brief Campaign Duration Information – We worked for Dean Estate Agents for around a year on an SEO campaign and now manage their website changes on a monthly contract.
Keyword Ranking Achievements (taken from independent tracking software) –
Forest Of Dean Properties – Google 4th Bing 1st Yahoo 3rd
Forest Of Dean Property – Google 3rd Bing 1st Yahoo 2nd
Forest Of Dean Estate Agents – Google 1st Bing 1st Yahoo 1st
Homes For Sale Forest Of Dean – Google 5th Bing 4th Yahoo 18th
Estate Agents Coleford – Google 2nd Bing 1st Yahoo 7th
General Summary – After a review of the website, there were obvious problems when it came to the onsite optimisation, which we quickly corrected by changing the title, description and keyword meta tags and then adding a wealth of content, including area / location pages and updated the text throughout the site.
The main issue was the site was image heavy and had little text for the search engines, so by working on new content, new pages and extra information, the search engines could then rank the site better as it had more information.
We also ran a 12 month SEO campaign for Dean Estate Agents and also a cost per click campaign, which helped to triple the natural traffic and also increase enquiries by a remarkable percentage.
Client Testimonial
I had the pleasure of meeting Ian in 2008 following a discussion regarding our IT situation and in particular Estate Agency websites.
We asked Ian to look at our requirements and recommend any necessary changes that would create more enquiries. Ian suggested that we needed a higher profile on Google etc and made the appropriate changes.
Since, our enquiries have more than doubled, the website looks fantastic and nothing is too much trouble for Ian.
We recommend Ian to our clients on a regular basis and will continue to work with him for many years.
Allan Wasley – DEAN ESTATE AGENTS