Case Study For – Carrie Rose Counselling
Company Introduction – Qualified and professional counsellor Carrie Rose offers Relationship Counselling, Personal Counselling, Life Coaching, Workplace counselling and counselling for couples and individuals in the Gloucestershire area, cover Gloucester, Cheltenham, Stroud, Forest Of Dean and Gloucestershire areas.
Project Introduction – We first met Carrie Rose after an introduction from our Sister Company – Net9Design, after Carrie had asked Duncan from Net9 to produce a new website for her.
The main issue Carrie had with the website was that it simply was not ranking for any of her most “wanted” keywords, which meant she was receiving very few enquiries and therefore bookings from her online presence.
Even though the website had a good history behind it, it did lack content and needed onsite optimisation as well as a decent SEO campaign to get things moving.
Keywords Focused On –
Relationship Counselling Gloucestershire
Counselling Gloucestershire
Workplace Counselling Gloucestershire
Relationship Counselling Cirencester
Life Coaching Gloucestershire
Brief Campaign Duration Information – Carrie Rose began working with us in February 2011 and is still working with us, initially on a 6 month campaign.
Keyword Ranking Achievements (taken from independent tracking software) –
Relationship Counselling Gloucestershire – Google 3rd Bing 4th Yahoo 2nd
Counselling Gloucestershire – Google 7th Bing 4th Yahoo 6th
Workplace Counselling Gloucestershire – Google 1st Bing 1st Yahoo 1st
Relationship Counselling Cirencester – Google 3rd Bing 4th Yahoo 2nd
Life Coaching Gloucestershire – Google 9th Bing 2nd Yahoo 6th
General Summary – In the first couple of months we have managed to achieve a first page ranking for all of the keywords that the client wanted to focus on.
By working on the onsite optimisation, carrying out in-depth competitor and keyword research and then writing and adding lots of new content, we have made massive leaps forward in the first few months for Carrie Rose, which has already seen an increased level of traffic and enquiries, with a couple of sessions being booked already.
As part of the SEO campaign, we have increased back links, began content writing and submission, set up and managed social media campaigns and also a small cost per click campaign, which all combined is leading to better ranking placements in all three of the engines and we should be able to push forward with rankings over the next few months.
Client Testimonial
Guys, I’m really impressed. I’ve just Googled most of my key phrases and I’m already coming up on page one or two of Google – even before the new website has gone live.
So, well done to you all for the hard work you’ve put into achieving this much to date. Onwards and upwards!
Carrie Rose