Launching a website does not mean that you will suddenly have more enquiries and sales overnight, an assumption so many people make when they launch their first website for their business or shop. Depending on your competition and your search engine optimisation skills, it can take anything from weeks to months before you really start seeing decent levels of traffic, which is why a long term approach to SEO is simply a must.
When you first launch your website and it gets indexed into the search engines, you then have to wait around three months to really start seeing the impact of this. Any new site normally gets a few weeks of “grace” from Google and the other search engines whilst they try to work out where your site should be in the search results, which can lead to a false sense of security when you see your website in the top ten after week because this probably won’t last when you have been indexed correctly.
When you begin your SEO campaign, it can be easy to expect over night results, but the reality is that the work you do today might not benefit you for you for a few weeks or months, which is why it is vital to look at your optimisation as an ongoing concern and not just have a dabble for a few months and then give up because you do not feel that you are getting the correct returns or the instant results you had hoped for.
SEO is not instant and as we have said it takes time to really start showing through in terms of traffic and sales, but once you have embarked on a good campaign your work will remain rewarded as long as you do not do anything “naughty” in the eyes of the major search engines. SEO is a long term reward, because all of the work that you put in at any time will continue to benefit you for the life of your website, but you have to keep plugging away and doing as much as you can every month.
When you think that your SEO campaign will be made up of:
- One Way Link Building
- High Page Rank Link Building
- Directory Link Building
- Article Submission
- Press Release Submission
- Social Bookmarking
You will soon understand that all of these things take time to not only influence your search engine ranking placements, but to also start increasing relevant traffic.
If you get your link text right when building your links and your content spot on, you can start optimising your campaign to make sure you are getting the right traffic, because anyone can increase their websites traffic, it’s getting the correct, relevant and most rewarding traffic that takes the time.
Instant traffic is often the least rewarding kind of traffic, whereas the visitors that you try to target through your SEO campaign are normally the visitors that you really want, but this really does take time to achieve.